It seems like you’re grappling with a common perception hurdle: the belief that eating healthy is financially burdensome. Many people associate healthy eating with pricey organic products, specialty items, or supplements, which can make it seem financially daunting. However, as you’ve noted, unhealthy eating often ends up costing more due to its negative impacts on health and subsequent medical expenses.

Here’s why you might feel like you’re eating unhealthy even when you’re not:

1. **Misconceptions about Cost**: While some healthy items may have a higher upfront cost, they typically last longer and offer greater nutritional value than cheaper, unhealthy alternatives. In the long run, a healthier diet can lead to cost savings through reduced medical bills and better overall health.

2. **Marketing Influence**: Unhealthy foods are heavily marketed and often portrayed as more convenient and appealing. This marketing can shape our perception of what constitutes “normal” or “desirable” eating habits, even if they’re not the healthiest option.

3. **Habit and Convenience**: Unhealthy eating habits, especially those tied to the convenience of fast food or pre-packaged meals, can be difficult to break. The transition to preparing healthier meals may initially feel like a significant change or inconvenience, even

though it ultimately benefits your health and finances.

4. **Immediate Gratification**: Unhealthy foods often provide instant taste satisfaction and comfort, which can overshadow the benefits of healthier options. Over time, our taste preferences may become accustomed to these less healthy choices, making healthy food seem less satisfying by comparison.

To overcome this perception, consider focusing on the long-term advantages of healthy eating and the true cost implications of an unhealthy diet. Educating yourself about nutrition, meal planning, and finding joy in the preparation process can also shift your perspective, making healthy eating feel more rewarding and economically savvy.